by Dan Neira | Aug 5, 2024 | Analytics and Measurement
When you’re trying to measure the ROI of your YouTube ads, understanding attribution models becomes essential. These models—whether linear, time decay, position-based, or data-driven—help you pinpoint which touchpoints in the customer journey are actually...
by Dan Neira | Jul 31, 2024 | Analytics and Measurement
When you set up custom reports and dashboards in Google Analytics for your YouTube ads, you’re taking a significant step towards understanding your campaign’s performance in a detailed manner. By leveraging the ‘Customization’ tab, you can...
by Dan Neira | Jul 26, 2024 | Analytics and Measurement
YouTube Analytics can seem like a maze, but understanding key metrics is crucial for your channel’s growth. By focusing on watch time, audience retention, impressions, and click-through rates, you’ll gain insights into your content’s performance and...
