by Dan Neira | Jul 8, 2024 | YouTube Ads Creative and Production
When creating engaging video ads, understanding your audience is crucial. You need to know their interests and pain points, which you can uncover through surveys, social media insights, and feedback. Address their specific needs in your script to make a powerful...
by Dan Neira | Jul 5, 2024 | YouTube Ads Setup and Management
When you’re aiming to refine your YouTube ad campaigns, A/B testing emerges as an indispensable strategy. By comparing two distinct ad variations, you can gather crucial insights into viewer engagement, click-through rates, and conversions. To start,...
by Dan Neira | Jul 3, 2024 | YouTube Ads Setup and Management
When you think about ad placements and targeting, it’s essential to focus on reaching the right audience to maximize your engagement. You can’t just throw ads anywhere and hope for the best. By understanding popular platforms and the context where ads feel...
by Dan Neira | Jul 1, 2024 | YouTube Ads Setup and Management
When you’re creating videos for YouTube, one of the key elements to focus on is ensuring your ad formats and specifications align with their standards. You need to consider aspects like video file formats, aspect ratios, and resolutions, which can significantly...
by Dan Neira | Jun 27, 2024 | YouTube Ads Setup and Management
When you’re setting up YouTube ads, choosing between CPV and CPM can significantly impact your campaign’s effectiveness. CPV, or Cost-Per-View, ensures you only pay when viewers actively engage with your ad, making it a strategic choice for targeted...
